Articles
Writings about internal communication strategy, leadership messaging, employee experience and workplace culture. For comms leaders, HR professionals, and anyone curious about how organisations speak to themselves.

What’s your Purpose?
Purpose is not a poster on the wall. It is the reason people care, try, stay and grow. This piece explores what purpose looks like in practice — and why it matters.

An employee engagement revolution? Not exactly.
Engagement doesn’t live in a dashboard. This piece explores why surveys are just the start — and how real progress comes from trust, dialogue and doing the work.