Articles
Writings about internal communication strategy, leadership messaging, employee experience and workplace culture. For comms leaders, HR professionals, and anyone curious about how organisations speak to themselves.

Purpose At Work
Purpose isn’t a slogan. It’s what makes work matter. This piece explores how employees connect to meaning – and what leaders need to do about it.

What’s your Purpose?
Purpose is not a poster on the wall. It is the reason people care, try, stay and grow. This piece explores what purpose looks like in practice — and why it matters.

Who are your heroes?
Not all heroes wear name badges. This reflective piece explores how our view of leadership changes over time — and why the quietest leaders often leave the deepest mark