About the Founder.

There’s a moment in every organisation where communication stops being about messages and starts being about people. Hiyu exists for that moment — the point where clarity becomes culture, and where the way you talk to each other quietly shapes the way you work.

How I see the work

Communication is often treated as something you push out: campaigns, announcements, talking points. But internal communication, at its best, is a thinking discipline long before it’s a writing discipline.

Good communication isn’t about broadcasting. It’s about sense-making.

• It helps people understand what matters.

• It helps leaders express what they actually mean.

• It reduces friction between strategy and understanding.

• It creates confidence when things feel uncertain.

Most organisations don’t suffer from a lack of information. They suffer from gaps — between leadership and teams, intent and impact, pace and comprehension. Communication should close those gaps, not widen them.

Clarity isn’t decoration. It’s one of the most powerful cultural tools a leader has.

Where I’ve come from

My career has taken me through environments where clarity really matters: Amazon, Jaguar Land Rover, National Grid, rail operators and public-facing organisations where intense scrutiny and pace are part of the landscape. I’ve supported leaders through some of their hardest moments — restructures, operational shifts, cultural resets — and the work has always centred on the same thing: helping people navigate change with understanding rather than confusion.

Before internal comms, I spent years in operations and frontline leadership. It taught me the human reality behind every message: the culture, the pressure, the noise, the emotional load. That perspective shapes everything I do.

What it’s like to work with me

I’m calm when things get noisy.

Clear when things get complicated.

Human when things get difficult.

I don’t believe in glossy comms for the sake of it. I believe in communication that helps people think, act and feel part of something that makes sense.

My job isn’t to make things sound good. My job is to help things land — in a way people trust, understand and can move with.

That’s what Hiyu exists to do.